PS I Love You Letters - A creative new startup that I am privileged to be a part of. This is a challenging campaign for me for the level of creative involved. It spans from company and product identity brand (both print and web) to the designing of actual stationery kits. So far I am pleased with the brand and site direction. I look forward to the kit falling right in line with the classy and nostalgic direction we went with. Stay tuned for the upcoming launch of PS I Love You Letters, soon.
Rootworx Design Initiative
Sustainability - it's here. And more necessary then ever. Rootworx is my response to this movement as applied to advertising and it's resource intensive processes. Rootworx aims to study campaign materials, precisely calculate their carbon footprint and ultimately produce a carbon-neutral campaign package sans the use of carbon offsets.
Finchley Technology - The evolution of a logo.
This was as much an exercise in logo evolution as it was in persistence. One of a designer's single-mosts challenges is not just striving to understand a client, but to remain patient and open to the processes of creativity. For the goal is not to land on just a single solution, but to allow the surfacing of many.